#1: DESCRIPTION AND DESIGN: WHICH NICHE?
The designers of a new charter school face a variety of decisions. Will the school portray itself as focused on rigorous academics? Or perhaps the design will cater to children with autism? Will it have the facilities to provide free or reduced-price lunch? Will it have teachers for English learners and for students with special needs? In short, which niche will it be designed to fill? Given the high-stakes accountability context, a school designed to serve an at-risk student population will face greater survival obstacles. Low test scores lead to lower school performance ratings and eventually to closure. In contrast, high test scores lead to acclaim and to positive word-of-mouth from realtors, press, friends and neighbors. In short, nothing succeeds like success, and the greatest determinants of success are the raw materials – the students who enroll.
#2: LOCATION, LOCATION, LOCATION
As has long been recognized by the courts, the siting of a school is an effective way to influence student demographics (Kennedy, 2007). A school that intends to serve students who live in an urban area will locate in that neighborhood, while a school with an intent to serve a suburban population will make a different decision. Because families with less wealth tend to have fewer transportation options, this is particularly important when thinking about disadvantaged groups.
#3: MAD MEN: THE POWER OF MARKETING AND ADVERTISING
Charter schools are not allowed to directly select students based on those students’ demographic characteristics. But if a school wants to enroll English learners, it will produce and distribute materials in the first language of those families. If it does not, it will produce and distribute materials overwhelmingly in English. Similar decisions can be made regarding special needs populations and lower-income populations. And if it wants students with higher incoming test scores and a drive to excel academically, it can advertise as “college prep” and highlight the rigor of its curriculum. Even the visual images used in marketing materials can send distinct messages about who is welcome and who is not. When a school makes deliberate decisions about how and where to market, it is exercising influence over who applies.
#4: HOOPING IT UP: CONDITIONS PLACED ON APPLICATIONS
Through the application process, charter schools can control the pipeline that leads to enrolled students. If less desirable students do not apply, they will not be enrolled. Charter schools are usually in charge of their own application processes, and many impose a daunting array of conditions. These include lengthy application forms such as a required essay simply to get into the lottery, mandatory character references, parents required to visit the school before applying, short time windows to file the applications, special ‘pre-enrollment’ periods for insiders, and admissions tests to determine grade placement or learning group. These policies and practices can directly turn away families (I’m sorry, but you can’t enroll here because you didn’t visit). Further, they can serve their purpose by discouraging parents who lack the time, resources, or overall commitment to jump through the hoops.
#5: AS LONG AS YOU DON’T GET CAUGHT: ILLEGAL AND DICEY PRACTICES
As noted earlier, Simon (2013) documents instances of charter schools that require applications to “present Social Security cards and birth certificates for their applications to be considered, even though such documents cannot be required under federal law.” She also notes some schools that require special needs applicants to document their disabilities – which may or may not be illegal but which is certainly contrary to the intent and spirit of the Individuals with Disabilities Education Act. Such policies will have the effect of discouraging special needs students and, in some communities, minimizing the enrollment of immigrant students. Another troubling, and possibly illegal, practice involves elementary-level charters with attached, private pre-k schools that charge substantial tuition – and the using of that pre-k school to funnel students into the public charter and thereby create a wealthier student demographic (see, e.g., Dreilinger, 2012; Ferguson, 2011; Ferguson & Royal, 2011).
#6: SEND US YOUR BEST: CONDITIONS PLACED ON ENROLLMENT
Simon’s (2013) article also pointed to “One charter high school in [California that] will not consider applicants with less than a 2.0 grade point average. Another will only admit students who passed Algebra I in middle school with a grade of B or better.” She also points to states that allow a charter school to give an admissions preference to students based on a demonstration of interest in that school’s theme or focus: “Some schools use that leeway to screen for students who are ready for advanced math classes or have stellar standardized test scores.” Other charter schools, including KIPP, require that students and their families commit to longer school days and school hours. Many also require so-called ‘sweat equity’ contracts from parents, whereby they commit to contribute service to the school. As with conditions placed on applications, these conditions of enrollment can work by directly turning away families as well as by discouraging families perceived to be less desirable.
#7: THE BUM STEER
Connected to these application and enrollment practices is the old practice of steering away less desirable students (Fiore, et al., 2000). The typical scenario involves the parent of a high-needs child who drops by the school to inquire about enrolling and is told that opportunities for that child will be much richer at the public school down the road. These are among the allegations in the Southern Poverty Law Center’s lawsuit against the Recovery School District in New Orleans (Mock, 2010).
#8: NOT IN SERVICE
As noted above, a charter school may or may not have services designed to meet the needs of a given group of higher-needs children. For instance, teachers with TESOL (Teachers of English to Speakers of Other Languages) training or certification may be unavailable. Similarly, a charter school may not have the resources necessary to meet the special needs of a child with so-called low-incidence disabilities. But even reading specialists, for instance, may be unavailable. While a charter school may not, under the Individuals with Disabilities Education Act (IDEA), be legally entitled to reject a student with special needs and his or her individualized education plan (IEP), pointing out the unavailability of resources and services is often sufficient to do the trick (Welner & Howe, 2005).
#9: THE FITNESS TEST: COUNSELING OUT
Parents of less successful students or those who are viewed as a poor fit may simply be told that they should consider a different option. This is usually accomplished through ongoing meetings with the charter schools’ teachers and administrators. (Bobby isn’t responding well to instruction, getting along well with other students, etc.) In a school choice context, a reasonable way to address a disappointing experience is to seek out a different school, and a nudge from school staff can help move this process along.
#10: FLUNK OR LEAVE: GRADE RETENTION
One such nudge can be provided by telling the student and parent that if the student remains at the school, she will be retained in grade. Grade retention is extensively used, for instance, at KIPP charter schools. One effect of such policies is to rebuke less successful students and to suggest that those students may do better elsewhere (and to inform them that they will have to go elsewhere if they want to graduate on time).
#11: DISCIPLINE AND PUNISH
Charter schools’ discipline policies generally differ from those of their nearby school districts. Washington DC’s charter schools, for example, have much higher expulsion rates than do district schools (Brown, 2013). The New York Times reported in 2012 about a charter school in Chicago that has collected hundreds of thousands of dollars in fines from students for infractions like “not looking a teacher in the eye” (Vevea, 2012). Through direct expulsion and through harsh discipline regimes, such charter schools are able to maintain a more controlled school environment, but one effect of doing so is the selective removal of students who are more disruptive – or, in the case of the Chicago school, less able to afford the fines.
#12: GOING MOBILE (OR NOT)
Low-income communities across the country tend to have high rates of student mobility. Many students exit and enter each year and – most disruptively for all – during the school year. Neighborhood public schools generally have no power to limit this mobility and must focus instead on minimizing the disruption. Charter schools, however, can decide to enroll few or no new students during the year or in higher grades. Researchers refer to this addition of new students as a choice of whether or not to “backfill” the students charters lose through normal attrition or through counseling out. A related issue is the common practice among new charter schools of ‘feeding from below.’ To illustrate, imagine a new charter authorized to serve grades k-8. Such a school would often open with just grades k-2, and then each year would bring in a new kindergarten cohort and extend up one year, to k-3, then k-4, and so on. This approach tends to create stability and to screen out more transient students and families.